02 March, 2021

South Africa: AB InBev sees significant move to more affordable beer brands

Carling Black Label benefited from a shift to more affordable booze brands last year, according to the latest AB InBev results.

The world's largest brewer, Anheuser-Busch InBev, took a big hit in 2020 due to South Africa's various alcohol bans.

While overall booze sales dropped significantly, the brewer says there was a significant move to more affordable beer brands.

As a result, Carling Black Label grew its market share significantly last year, according to Business Insider SA.

Business Insider SA editor Helena Wasserman says price-conscious drinkers took advantage of Black Label's 750ml returnable “quart” bottles.

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